Paramount Network’s “Yellowstone” came galloping back to TV after more than a yearlong absence as its two-part Season 4 premiere on linear TV soared to 14.7 million viewers in Nielsen’s L3 ratings without any boost from streaming.
The neo-western ensemble drama, anchored by Kevin Costner as a wealthy rancher, had its Season 3 finale in August 2020. Sunday’s Season 4 premiere already impressed by delivering nearly 8 million linear viewers in Nielsen’s live-same day ratings. The series hails from showrunner/executive producer Taylor Sheridan, who is launching two more series with ViacomCBS’ Paramount Network soon: dramas “Mayor of Kingston” and ‘Yellowstone” spinoff “1883.”
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“Over 14 million viewers tuned in for our ‘Yellowstone’ premiere, which will now serve as a massive launch pad as we sneak episodes of Taylor Sheridan’s new series ‘Mayor of Kingstown,’ whose full season will be rolling out exclusively on Paramount Plus starting Sunday,” said Chris McCarthy, President and CEO, MTV Entertainment Group. “Taylor has created a cinematic experience that our remarkable cast led by Kevin Costner brings to life in a way audiences can’t get enough of and we are excited to deepen our relationship with him and capitalize on this tremendous momentum by building out the ‘Yellowstone’ franchise together,” he added. “Mayor of Kingstown” and “1883” are first-up from Sheridan’s exclusive multi-year pact with MTV Entertainment and ViacomCBS, which includes scripted and procedural series for streaming and linear.
As of now, the show stands as the #1 series of 2021 across all television— which includes broadcast, cable, and premium networks, and it is the most-watched season premiere on cable since “The Walking Dead” in 2017.