Fri. Aug 5th, 2022

Yellowstone continues to defy gravity, posting linear ratings not seen on ad-supported cable in years and rarely seen on broadcast television these days. In Week 2 of Season 4, the Taylor Sheridan drama starring Kevin Costner drew massive 7.5 million viewers in Live+Same Day, just -7% off its record-breaking two-hour season premiere the previous week. In adults 18-49 (3.19 rating in Week 2), the drop-off was even smaller, -4%. And in live viewing, Yellowstone actually increased its 18-49 rating, from 1.66 for the premiere to 1.72 in Week 2 on Paramount Network.

Episode 3 of Yellowstone on Sunday served as a lead-in for the premiere of Sheridan’s new Paramount+ drama series The Mayor of Kingstown, headlined by Jeremy Renner, which posted a solid 2.6 million viewers and a 0.9 in 18-49 (L+SD)

This was a promotional, linear run of the opening episode, which was also released on Paramount+. According to ViacomCBS, which does not release streaming data, The Mayor of Kingstown, co-created by Hugh Dillon, ranks as the #1 original scripted drama on Paramount+ since its rebrand from CBS All Access with the highest consumption in day 1, measured by total viewership and what the first piece of content that they clicked on was when people came to Paramount+.

“It’s exceeding expectations on a very competitive night with NFL football,” Chris McCarthy, President and CEO of MTV Entertainment Group, said about the performance of The Mayor of Kingstown premiere. “We feel really, really good about where we are and about how it’s going to continue to grow.”

He noted that The Mayor Of Kingstown‘s rollout, which includes one more airing behind Yellowstone on Paramount Network for sampling before the series becomes strictly an Paramount+ original, is part of “a strategy to use Yellowstone as a launch pad for new original series in the Taylor Sheridan universe.”

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